We collect personal information (which means data from which you can be identified, including your name, email address and postal address) from visitors to this website through the use of on-line forms (for example when you register as a member or purchase products from us) and from any email that you send to us. This may include your name, title, order details and details of your address(es) and other personal details.
We may at times ask for other details, for example, age and any special dates (such as birthday and anniversary). These details will be used for profiling and marketing purposes. Providing us with this sort of information is entirely voluntary.
On occasion, we may ask for feedback from you about the usage or services our website provides to help us develop and improve it further.
For quality control and training purposes, we may also monitor or record your communications with us.
Use of Personal Information
We process personal information collected via this website [and our telephone lines] for the purposes of:
2.1 providing and personalising our services, including customer care, warranty protection and technical or service support;
2.2 dealing with your inquiries and requests;
2.3 maintaining information as a reference tool or general resource so that we may improve our products and services for you; and
2.4 providing you with information about our company, new products and services and/or product upgrades.
We will keep your information for as long as is reasonably necessary for these purposes.
You can choose to sign up for our newsletter and to receive other marketing communications from us. By asking to receive this information you consent to receive marketing communications from us using any contact method which you have provided us with, including by post and e-mail.
You may opt out of receiving information about our products and services by selecting the relevant option on our website or by sending us an email at firstname.lastname@example.org.
We may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.
We will only disclose personal information to other companies within our group of companies, business partners, government bodies and law enforcement agencies successors in title to our business and suppliers we engage to process data on our behalf.
You have a right to access the personal data held about you. To obtain a copy of the personal information we hold about you, please write to us at Latham Road, Huntingdon, Cambridgeshire, PE29 6YE.
Given that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing this website and communicating electronically with us, you acknowledge our processing of personal data in this way. However, we will endeavour to protect all personal information collected through this website in accordance with strict data protection standards.